Well, being a gay guy, I find myself in a minority reading M/M books which is kind of strange. It seems to me that mostly women write them and mostly women read them.
At first this disturbed me when I was reading the sex scene to realize a woman wrote what I was..well, getting excited over. After a while I started to just accept it.
Now many of these authors are my friends and I talk to a lot of them daily so it just isn't an issue anymore. So women like to read the stuff. Fine, that just makes more people open minded to the gay community. Maybe that means they will be accepting if their own children/grandchildren turn out gay.
The more acceptance there is, the less bullying, the less teen suicide suicide.